Case Study: Awin speeds up localization by 57% with Acclaro

Awin speeds up localization by 57% with Acclaro

Awin, a major affiliate marketing company, faced challenges in managing its high-volume global content localization. Six different internal teams used a disjointed mix of tools and processes to handle over 1.5 million source words annually, leading to growing backlogs and a heavy internal review burden. To address this, they partnered with the localization vendor Acclaro.

Acclaro implemented a centralized workflow for all of Awin's teams and assets, leveraging their deep experience with the Lokalise platform. This solution sped up Awin's localization turnaround by 57%, reducing the process from four weeks to under 12 days. The new process also slashed internal review time by 70-80%, cleared the existing backlog, and saved the equivalent of 3-5 full-time employees' workload.

Awin