Case Study: Washington State Fair achieves increased online sales and streamlined operations with Accesso

Washington State Fair Drives Online Sales with accesso

Washington State Fair, one of the world’s largest annual fairs, needed a partner to centralize its year‑round, multi‑channel ticketing, offer flexible fees and promotions, and provide stronger, integrated reporting to replace a patchwork of independent vendors. The Fair chose Accesso and its box office ticketing solution for its eCommerce functionality and customer‑service focus to address these operational and marketing challenges.

Accesso implemented a unified ticketing platform that consolidated sales and reporting, cut the Fair’s fee structure by 35%, and created an intuitive online checkout that drove a significant shift to online purchases—easing demand on box office staff and improving customer satisfaction. The solution also added barcode generation for third‑party outlets with real‑time redemption tracking and a donations module at checkout, giving Washington State Fair better marketing insights and new revenue opportunities.

Washington State Fair

Carissa Smith

Box Office & Event Sales Services Coordinator