Case Study: Washington State Fair drives online sales with accesso

Washington State Fair cuts ticketing fees 35% with Accesso

The Washington State Fair faced challenges in managing ticketing across its large annual event and year-round venue rentals. With multiple independent vendors handling sales, reporting was difficult and they lacked the ability to create flexible ticket fees, promotions, and integrated packages for patrons. They sought a partner to streamline operations and enhance customer service, turning to the vendor accesso and its ShoWare ticketing solution.

accesso provided an integrated platform that consolidated all ticket sales, simplifying reporting and operations. The solution's fee structure was 35% lower than the previous provider and its intuitive eCommerce tools helped drive a significant shift to online purchasing. This reduced box office demand and increased customer satisfaction. Specific results included the ability to sell barcoded tickets through third-party outlets for real-time redemption tracking and the addition of a donations module at checkout.

Washington State Fair