Case Study: Seattle Thunderbirds achieves higher online sales and fan insights with Accesso

Seattle Thunderbirds - Customer Case Study

The Seattle Thunderbirds, a junior ice hockey team based near Seattle, faced a rigid legacy ticketing system with limited online sales and high ticket fees that frustrated fans (a $10 ticket could cost as much as $22 after fees). While moving to a new venue, the team evaluated providers and selected Accesso and its box office ticketing solution to better support their growing franchise and improve the fan experience.

Accesso implemented its box office ticketing platform, launching the Thunderbirds’ first eCommerce store, enabling 24/7 ticket purchases, customizable fees, dedicated client support and advanced CRM and reporting. The result, thanks to Accesso, was increased online sales, reduced fees and happier fans, plus richer customer insights and more efficient box office operations.

Seattle Thunderbirds

Colin Campbell

Vice President & Assistant General Manager