Case Study: Seattle Thunderbirds strengthen fan experience and ticketing efficiency with accesso ShoWare

Seattle Thunderbirds boost online ticket sales 28% with accesso ShoWare

The Seattle Thunderbirds, a major junior ice hockey team, sought to modernize their ticketing and fan experience operations. Their challenge involved moving beyond a legacy system with low online sales volume and manual box office processes to embrace a digital-forward approach for greater flexibility and insights. To achieve this, they partnered with the vendor Accesso, implementing the accesso ShoWare platform.

The solution from Accesso provided a modern online purchasing system, flexible pricing control and expanded self-service options for fans. This led to significant results: online ticket sales surged from 32% to 60% of total sales, and Flex Pass sales grew by over 54%. The implementation by Accesso also elevated fan engagement through features like easy ticket transfers and automated communications, strengthening the team's connection with its community.

Seattle Thunderbirds