Case Study: Holiday World & Splashin’ Safari achieves safer reopening and higher guest spending with accesso’s virtual queuing solution

Reopening Safely During COVID with Holiday World and accesso’s 100% Virtual Queuing Solution

Holiday World & Splashin’ Safari, a family-owned theme park and water park in Santa Claus, Indiana, needed a safer way to reopen during COVID-19 while managing long ride lines under social distancing rules. The park had already used accesso’s SiriuswareSM point-of-sale ticketing platform and Passport® online ticketing system, and turned to Accesso for a virtual queuing solution to help solve the capacity and safety challenge.

Accesso implemented a custom-branded version of its LoQueue® virtual queuing system, called inLine Reservation, using the web-based Qsmart® platform for smartphone access and contactless QR code wristband scans. The park reopened to passholders in just a few months, then to the public shortly after, and reported happier guests, higher customer satisfaction, and increased guest per capita spending in retail, food and beverage, and games.

Holiday World & Splashin

Matthew Blumhardt

Vice President