Case Study: Parques Reunidos enhances guest flow and queue management with accesso LoQueue

Parques Reunidos boosts commercial uplift by 65%, 86% and 82% with accesso

Parques Reunidos, a leading global operator of leisure parks, sought to create a more seamless and consistent virtual queuing experience across its diverse portfolio. Their challenge was to consolidate queue management, improve real-time operational visibility and guest communication, and ensure adoption across different parks and guest demographics. They partnered with accesso to implement a unified digital solution.

The solution involved deploying accesso's LoQueue virtual queuing system integrated with digital signage across five parks. accesso worked closely with Parques Reunidos on implementation, staff training and operational best practices. The results significantly enhanced guest experience through better flow management and real-time communication. Commercially, the parks achieved substantial year-on-year uplift of 65%, 86%, and 82% over three consecutive years following the accesso implementation.

Parques Reunidos