Case Study: MCP achieves stronger loyalty and revenue with accesso

MCP boosts engagement and ancillary spend with accesso

The customer, MCP, serves diverse guests across multiple resort properties and needed to move beyond manual, generic marketing. Their challenge was to eliminate guesswork in segmentation and connect their ticketing and e-commerce systems to increase loyalty and repeat visitation without adding operational complexity for their teams. They turned to the vendor accesso for a solution.

accesso addressed this by integrating their Siriusware system of record with a customer data platform. This created a single, unified guest view, allowing MCP to build targeted audiences from real-time transaction data. The results included campaigns that consistently outperformed previous benchmarks, increased ancillary guest spending, and greater operational efficiency through automation. accesso's solution helped MCP drive stronger engagement and more relevant guest experiences across all its properties.

MCP