Case Study: Holiday World & Splashin’ Safari boosts mobile revenue and digital sales with accesso

Holiday World & Splashin' Safari grows mobile revenue 16.2% with accesso

The customer, Holiday World & Splashin' Safari, a family-owned theme park, sought to evolve its digital guest experience to meet shifting expectations toward mobile purchasing and online planning. They partnered with the vendor accesso, building upon their existing use of the accesso Passport online ticketing system to address new opportunities for growth in mobile food and beverage ordering.

accesso implemented its accesso Freedom solution to expand mobile food ordering, starting with cabana delivery and later expanding to a major restaurant. This solution, alongside Passport, resulted in significant measurable impacts including a 16.2% increase in mobile revenue, with mobile now driving 74% of online revenue. Additional results were a 13.4% increase in add-on revenue, a 62.2% increase in cross-sell revenue, and mobile food orders that were over 60% higher in value than onsite orders.

Holiday World & Splashin