Case Study: Heide Park Resort boosts digital ticketing and guest flow with accesso Passport

Heide Park Resort boosts online ticket sales from under 20% to 75% with Accesso

Heide Park Resort, Germany's largest theme park, faced an urgent need to implement strict capacity limits and shift to 100% digital ticketing to safely reopen during the COVID-19 pandemic. Their challenge was to transform a model where over 70% of tickets were sold onsite, overcoming a short timeline and concerns about guest acceptance and system integration. They partnered with accesso and utilized the accesso Passport platform to achieve this digital transformation.

accesso implemented a solution reconfiguring the park's existing ticketing infrastructure to support 100% online sales with pre-booked time slots. This close collaboration enabled a seamless shift away from walk-up sales. The results were significant: online ticket sales surged from under 20% to 75%, while onsite sales dropped to less than 5%, virtually eliminating queues. This provided Heide Park with enhanced guest data, more efficient staffing, and new upsell opportunities, positioning the resort for future digital growth.

Heide Park Resort