Case Study: Not Your Average Runner boosts membership engagement and reduces support with AccessAlly

Not Your Average Runner cuts support emails and churn with AccessAlly

Not Your Average Runner, a running and life coaching community for plus-size women founded by Jill Angie, faced significant challenges with its previous membership platform, PilotPress. The site was plagued by a clunky interface, technical bugs, and poor content organization, which resulted in a high volume of customer support requests and made it difficult for members to navigate. Seeking a more reliable and feature-rich solution, Jill turned to the vendor AccessAlly to rebuild her "Run Your Best Life" membership site.

By implementing AccessAlly, Jill's team was able to create an intuitive and visually appealing membership site with enhanced functionality, including a race calendar, goal tracking, and a onboarding quiz. The solution drastically reduced customer support questions, eliminated technical glitches, and made it easier for members to find content. For AccessAlly, the measurable impact was significant: churn due to website difficulties dropped from 30-40% to nearly zero, and member satisfaction and participation greatly increased.

Not Your Average Runner