Case Study: Electrical Equipment Company drives customer visits to its Connected Power Lab with Access Marketing Company

Electrical Equipment Company - Customer Case Study

Electrical Equipment Company (EECO), a full-line electrical distributor, wanted to show industrial customers how its solutions could improve efficiency. After building its Connected Power Lab, a live testing facility, EECO needed help driving traffic and getting customers through the door. Access Marketing Company was brought in to support the launch and promotion of the facility experience.

Access Marketing Company created an entirely new sub-brand for the Connected Power Lab and equipped EECO with a full library of collateral to promote it, including installation graphics, van wraps, web pages, and marketing automation campaigns. The case study does not cite specific numerical results, but the work gave EECO the tools and messaging needed to market the lab and attract visitors.

Electrical Equipment Company