Case Study: ConRes achieves multi-channel ABM success with Access Marketing Company

ConRes - Customer Case Study

ConRes partnered with Access Marketing Company to improve account-based marketing efforts across a complex decision-making unit. The challenge was reaching multiple stakeholders with tailored messaging that could move each contact through the funnel in a coordinated, measurable way.

Access Marketing Company designed, built, managed, and measured a multi-channel ABM program for ConRes, using social media, employee advocacy, direct mail, email, outbound calls, and advertising. The campaign emphasized ultra-tailored messaging and detailed cross-channel measurement to guide resource allocation and optimize tactics, helping ConRes run a more targeted and data-driven ABM initiative.

ConRes