Case Study: TotalRewards Software boosts sign-ups and conversions with Access Marketing Company

AMC’s Content Development Improves Results for TotalRewards Software

TotalRewards Software, a company that sells software for creating employee compensation packets for HR departments, wanted to increase sign-ups for its “Free Edition” and convert more free users into paying customers on its new platform. To help meet that challenge, it worked with Access Marketing Company (AMC) to strengthen customer communication and improve the performance of its marketing efforts.

Access Marketing Company (AMC) developed educational content and expanded the engagement into rebranding, website improvements, social media, marketing coaching, lead generation, and automation. The results included a rise in unique pageviews from 522 to 2,229, an increase in average time on page from 0:50 to 2:00, and a 10.6% free sign-up conversion rate, along with reported performance gains of +427% and +240%.

TotalRewards Software

Zach Harris

Director of Operations