Case Study: Dart Transit boosts driver recruiting engagement with Access Marketing Company

A Marketing Partnership for Act-on PSO Client, Dart Transit

Dart Transit, a national trucking company based in the Twin Cities, needed a better way to recruit drivers in a highly competitive market with high turnover. Access Marketing Company helped Dart turn an unspecified lead list into a more targeted email marketing effort by improving segmentation, messaging, and engagement for its recruiting programs.

Access Marketing Company created a multi-touch, multi-stage email segmentation and automation program that identified candidate types such as owner/operators, student drivers, and employee drivers, then tailored creative to each group. The result was a major lift in performance, including a 55% open rate, an 18% clickthrough rate, and more conversions, while also strengthening the ongoing marketing partnership between Access Marketing Company and Dart Transit.

Dart Transit Company

Kristin Oftedahl

Digital Marketing Specialist