Case Study: York Museums Trust achieves personalised membership opportunities and deeper fundraising insights with Access Group's thankQ CRM

York Museums Trust - Customer Case Study

York Museums Trust faced the challenge of launching a membership scheme and scaling fundraising activity without a CRM to manage relationship marketing, member visits or retail integration. To address this, they invested in Access Group’s thankQ CRM to futureproof growth, integrate with tills and finance systems, and automate many manual administrative and financial tasks.

Access Group implemented thankQ CRM to track member visit and purchase behaviour, run retail stock monitoring through tills, and streamline membership sales at admissions. The solution automated previously manual processes—saving time and money—provided richer insights for personalised membership and fundraising campaigns, and positioned York Museums Trust to expand into legacy, corporate partnership and patrons schemes.

York Museums Trust

Caroline Sinclair

Membership Manager