Case Study: St Helen’s School achieves robust alumni and parent relationship management with Access Group's thankQ CRM

St Helen’s School - Customer Case Study

St Helen’s School, a leading independent girls’ day school educating over 1,100 pupils, needed a better way to manage relationships with alumnae and parents. The newly formed Development Office was relying on Excel, struggling to capture scattered contact data, segment stakeholders for targeted events, and prepare for longer-term fundraising and compliance, so the school turned to Access Group’s thankQ CRM.

Access Group implemented Access thankQ CRM, providing a robust, customisable database that captures ad‑hoc information quickly, supports fine‑grained segmentation, and can grow with the school. The solution gave the Development Office autonomy to extract and manipulate data, improved relationship management and event targeting, and — backed by responsive after‑sales support from Access Group — transformed how St Helen’s School manages stakeholders and plans for future development.

St Helen’s School

Zoe Baines

Development Director