Case Study: National Youth Choir of Scotland achieves 360° member management and major cost savings with Access Group's thankQ CRM

National Youth Choir of Scotland - Customer Case Study

The National Youth Choir of Scotland, which runs four national choirs and 14 regional choirs with around 2,000 members, was hampered by fragmented data stored in numerous separate FileMaker databases. This made basic analysis, member engagement and consistent customer service effectively impossible, so the organisation chose Access Group’s thankQ CRM to consolidate its membership, fundraising and event information.

With Access Group’s thankQ CRM the choir centralised membership management, added a web portal and trading modules, and improved import workflows, giving a 360° view of members and the ability to target communications. The result: better analytics and strategic decision‑making, major time savings, online payments replacing cheque/manual processing, and postage cost savings of roughly £21,000 per year.

National Youth Choir of Scotland

Peter Muir

Director of Marketing & Communications