Case Study: Brainwave achieves diversified income and 27% increased user engagement with Access Group's Charity Website Platform

Brainwave diversifies income and improves online user experience with help of The Access Charity Website Platform

Brainwave, a charity helping children with disabilities improve mobility, communication and learning, needed to diversify income, integrate donations into its site and boost engagement with parents and supporters. To achieve this they worked with Access Group using The Access Charity Website Platform to create a more user‑focused, donation‑ready website.

Access Group implemented the new charity website and integrated donation functionality, delivering a step‑change in performance: page views rose 20%, unique visitors increased 7.5% and average session time grew 27%. The site became a key revenue driver, averaging £4,800 per month and raising over £55,000 in its first year after launch.

Brainwave

Melanie Relffe-Arnold

Group IT & Retail Business Support