Case Study: National Sport Association achieves high member engagement with Access Development

National Sport Association Reaches High Program Engagement in First Year of Access Partnership

The National Sport Association sought to enhance the value of its membership offerings to aid in member retention and acquisition. To address this challenge, the association partnered with Access Development to implement a discount program called Membership Rewards, designed to help its 20,000 members save money and offset their annual dues.

Access Development delivered a strategic promotional plan using targeted emails, print materials, website banners, and ambassador training to drive program engagement. The results were significant, with a 40% member enrollment rate achieved within the first four months, far exceeding the initial 10% goal. Members saved over $32,600 in that period, averaging nearly $17 per transaction. Access provided a highly successful benefit that added tangible value for the association's members.