Case Study: a national hotel chain doubles loyalty membership with Access Development

National Hotel Chain Doubles Loyalty Program Membership and Engagement with Help from Access Discounts

a national hotel chain sought to differentiate its new loyalty program by providing immediate, everyday value to its members, moving beyond the standard points-based model. They partnered with Access Development to address the challenge of creating a program that would remain relevant to customers even when they were not staying at the hotel.

Access Development implemented a custom-branded discount network and mobile app, providing the hotel's members with access to over 350,000 local and national merchant offers. This solution, supported by a comprehensive marketing and incentive campaign, resulted in the loyalty program's membership doubling to over 1.5 million in under two years. Members saved an average of $16 per transaction, and the program now drives 30% of the hotel chain's total revenue, demonstrating the significant impact of the partnership with Access.