Case Study: a major credit card company boosts cardholder spend with Access Development

Major Credit Card Company Increases Cardholder Spend With National Merchant Value

Access Development worked with a major credit card company to increase cardholder spend by giving millions of cardholders access to exclusive national merchant discounts. The company wanted a way to drive more purchases through ongoing marketing across direct mail, web, email, mobile, and statement inserts.

Access Development secured exclusive offers and marketing rights from national brands such as Dish Network, Dunham’s Sports, Papa John’s, and Bath & Body Works, then helped target cardholders who had previously shopped with those merchants or similar competitors. The program delivered over 40 campaigns and 30 million marketing impressions, generating more than $28 million in spend at participating merchants with an average transaction value of $85.