Case Study: a large educator association boosts member engagement and saves $7M with Access Development

Large Educator Association doubles registration goals and saves members $7M with Access Development

A large educator association sought to augment its member retention and engagement strategies for its 300,000 members. They partnered with Access Development to implement a private-label discount program, aiming to provide significant value to complement membership benefits.

Access implemented its discount platform offering savings at over a million retailers, restaurants, and travel providers. After an initial success where members saved $7 million, they later added a travel module. Through a multi-channel marketing strategy including emails, web banners, and conference promotions, Access more than doubled registration goals and exceeded travel booking targets by 134%. The program delivered an average discount of 31% per offer, proving highly effective for member engagement.