Case Study: International Sporting League boosts member engagement with Access Development’s registration contest

International Sporting League Boosts Discount Program Engagement With Registration/Usage Competition

The International Sporting League, an organization with 37,000 members, partnered with Access Development to address the challenge of member engagement and renewal. Their goal was to boost registration and usage of a new discount program called World’s Greatest Deals, aiming for a 35% enrollment rate which far exceeded the industry standard. They needed a compelling way to introduce this Access Development benefit to their membership base.

Access Development implemented a targeted registration and usage competition, offering members the chance to win gift cards for signing up, downloading the app, and redeeming a deal. This solution significantly boosted engagement. The contest led to a sustained increase in redemptions, with members saving an average of $54—more than the cost of their membership fee. Access Development helped the league not only meet but exceed its ambitious enrollment and usage goals.