Case Study: a golfing organization achieves 80% member retention with Access Development's discount program

Golfing Organization Retains 80% of Members by Adding a Discount Program to Member Benefits

A golfing organization wanted to upgrade its membership card program to better compete with a rival offer and, after building a base of more than 5,000 cardholders, needed a stronger way to retain members. The organization worked with Access Development to add more value to the card through expanded member benefits and discounts.

Access Development extended the program with access to its private discount network, giving cardholders hundreds of local offers at restaurants, retailers, hotels, and other businesses across the state. The result was a membership base that grew to over 8,000 cardholders, with more than 80% of users renewing year over year, while renewals became easier because members could quickly see the card’s value through everyday savings.