Case Study: Farm Bureau Federation boosts member engagement and enrollment with Access Development member benefits

Farm Bureau Federation Boosts Engagement, Acquisition with Access Member Benefits

Farm Bureau Federation wanted a new way to boost member acquisition and engagement, especially with younger generations, and needed a more compelling benefits offering to spark interest. It turned to Access Development and its member discount program to add fresh value to membership.

Access Development worked with Farm Bureau Federation to create a localized member benefits package with seven savings categories, grocery coupons, a travel booking engine, and a mobile app with thousands of additional offers and push notifications. The program far exceeded expectations, growing to more than 21,000 enrollees versus an initial goal of 2,500, generating typical savings of over $30 per redemption, and increasing online traffic, engagement, and interest among younger members.

Farm Bureau Federation