Case Study: Emergency Nursing Association boosts member engagement and registrations with Access Development

Emergency Nursing Association boosts member registration 10% in 11 months with Access Development

The Emergency Nursing Association (ENA), a nonprofit for healthcare professionals, faced challenges with member engagement and brand recognition, especially as their members were overwhelmed during the COVID-19 pandemic. To deliver greater value beyond their core education and advocacy programs, ENA partnered with vendor Access Development to implement its private-labeled discount platform and mobile app.

Access provided a streamlined, integrated user experience and executed a comprehensive marketing strategy for ENA. This solution achieved significant results, including reaching a goal of 10% member registration ahead of schedule. Members saved an average of $27 per redemption, and the program became a powerful tool for both retention and new member recruitment. Crucially, Access delivered this as a "set it and forget it" solution that required no additional effort from ENA's staff.

Emergency Nursing Association (ena)