Case Study: a largest education association boosts member engagement with Access Development discount program

Education Association Boosts Member Engagement with Discount Program Benefit

The largest education association partnered with Access Development to implement a discount program as a member benefit. Their challenge was to boost member engagement and add value by increasing enrollment and generating ongoing usage of the program among their thousands of educators.

Access Development implemented a comprehensive, data-driven promotional plan over a year. The solution included targeted email campaigns, online banners, print materials, and in-person initiatives to drive registrations. As a result, the association met its goal of enrolling 10% of its members within six months. Members redeemed over 5,000 offers, saving more than $500,000, while email campaigns achieved exceptionally high open and click-through rates.