Case Study: Auto Dealerships close more deals and boost gross with Access Development

Auto Dealerships Close More Deals at Higher Gross with Help of Access and Value-Added Selling

The customer, a loyalty and rewards company serving auto dealerships, faced the challenge of helping its clients compete on value rather than just price. Dealerships were losing sales over minimal price differences on vehicles. The company had a concept for a value-added rewards program but needed a national partner to provide a large merchant network and scalable fulfillment, which they found with Access Development.

Access Development provided a white-label discount program featuring a national network of merchants for dining, shopping, and recreation. This solution was delivered via a custom online portal, mobile app, and membership card. The result was that dealerships were able to close significantly more deals, often at higher gross profits, even when their initial vehicle price was hundreds of dollars higher than a competitor's. The partnership with Access provided the scale and quality needed for the program's decade-long success.