Case Study: Hotgas achieves steady LPG lead growth with Accentuate

Hotgas grows organic engagement 530% with Accentuate

Hotgas, a family-owned LPG supplier on the Sunshine Coast, needed stronger online visibility to compete in the utilities market and generate more enquiries for its home gas and BBQ gas delivery services. They partnered with the marketing vendor Accentuate to implement a structured digital marketing strategy to address this challenge.

Accentuate implemented a solution combining Meta Ads for lead generation, local SEO to improve search rankings, and organic social media for community engagement. The results included generating 82 new leads through paid ads, an 8.9% increase in search traffic, and an 86% rate of keywords ranking in the top 10. Accentuate's efforts significantly boosted Hotgas's local search presence and brand awareness, making digital marketing a reliable source for new business growth.

Hotgas