Case Study: S&P 500 Electronics Company achieves streamlined content management and improved sales efficiency with Accent Technologies

S&P 500 Electronics Company - Customer Case Study

S&P 500 Electronics Company turned to Accent Technologies when its sales and marketing teams needed a central content repository with CRM integration to reduce wasted sales time, ensure content compliance, secure sensitive collateral, and streamline content management. The customer selected Accent Technologies’ sales enablement and content management solution for its integration capabilities, automation of CRM data entry, and product roadmap to better prioritize sales opportunities and tasks.

Accent Technologies implemented a unified content platform with CRM automation, add-ins and integrations into the company’s existing sales stack, streamlining content production and distribution. Within 10–12 months the customer rated Accent Technologies significantly better than competitors on performance, ease of use, scalability, integrations and implementation, reported improved sales-team efficiency, and increased effective usage of marketing content by up to 10%.