Case Study: Medium Enterprise Financial Service Company achieves streamlined content management and 50%+ increase in marketing content usage with Accent Technologies

Medium Enterprise Financial Services Company - Customer Case Study

Medium Enterprise Financial Service Company turned to Accent Technologies to solve fragmented content and compliance challenges across its sales and marketing operations. The company deployed Accent Technologies’ sales enablement tools, including Accent Librarian and Dynamic Data Manager, to create a central content repository, enforce content compliance, automate content and sales-play recommendations, and streamline quarterly production workflows.

Accent Technologies implemented an integrated platform that tied into the customer’s CRM and cloud storage to organize data, manage presenter bios, and automate content delivery. As a result, the Medium Enterprise Financial Service Company rated Accent Technologies best in class for ease of use, scalability, integrations and implementations, reduced repository/printing costs and compliance penalties, improved sales–marketing alignment and sales efficiency, and increased effective use of marketing content by over 50%.