Case Study: Global 500 Banking Company achieves 31-40% sales productivity gains and streamlined content management with Accent Technologies

Global 500 Banking Company - Customer Case Study

Global 500 Banking Company engaged Accent Technologies to address inefficient content management and strengthen sales enablement. The bank purchased Accent Technologies’ platform to streamline content production and take advantage of Accent’s product roadmap, integrating it with existing sales tools such as CRM systems (e.g., Salesforce.com, Microsoft Dynamics) and cloud file storage (SharePoint, Box, Dropbox, Google Drive).

Accent Technologies deployed its sales-enablement solution to centralize, analyze and deliver marketing content, earning “best in class” ratings for performance, ease of use and implementations and “significantly better” scores for scalability and integrations. Within 10–12 months Accent Technologies helped the bank streamline content workflows, improve content ROI, increase sales-team productivity by 31–40% and raise effective usage of marketing content by 31–40%.