Case Study: California Travel & Tourism Commission achieves streamlined content management and a 21–30% boost in marketing content usage with Accent Technologies

California Travel & Tourism Commission - Customer Case Study

California Travel & Tourism Commission needed a way to ensure content compliance, streamline content management, and provide a central content repository for time-sensitive marketing materials. They selected Accent Technologies to manage and update frequently used marketing content, particularly time-sensitive messaging with expiration controls.

Accent Technologies delivered a centralized content management solution integrated with the commission’s CRMs, prospect databases, and cloud file storage, making it easy to share current content and retract expired assets. Within 10–12 months the commission rated Accent Technologies better than competitors on performance, ease of use, scalability, integrations and implementation, streamlined content production, and increased effective usage of marketing content by 21–30%.

California Travel & Tourism Commission

Ann Sullivan

Marketing Professional