Case Study: Analog Devices achieves 11–20% sales productivity gains and streamlined content management with Accent Technologies

Analog Devices - Customer Case Study

Analog Devices engaged Accent Technologies to address sales enablement challenges across its large, S&P 500 manufacturing organization. Seeking to reduce wasted seller time, ensure content compliance and security, centralize and streamline collateral management, and support offline access for field sellers, Analog Devices selected Accent Technologies’ sales enablement platform—primarily for collateral management and its offline library capability.

Accent Technologies implemented a centralized content repository with offline file sync, analytics and integrations into CRM, reporting and cloud tools, plus community/news features to drive adoption. Within 4–6 months Analog Devices saw measurable gains: sales productivity rose 11–20%, effective usage of marketing content increased up to 10%, and the company reported improved ROI on content, faster onboarding, better sales/marketing alignment and higher ratings for performance, ease of use, scalability and integrations—all attributed to Accent Technologies.

Analog Devices

Mark Gardner

Worldwide Sales Enablement Manager