Case Study: Analog Devices achieves a 41–50% sales productivity boost with Accent Technologies' Hyperion

Analog Devices - Customer Case Study

Analog Devices engaged Accent Technologies and deployed Accent’s Hyperion sales platform to address time wasted by sales reps and fragmented content management. Their goals included creating a central content repository, ensuring content compliance and data protection, securing sensitive collateral, automating CRM data entry and play recommendations, improving sales/marketing alignment, and leveraging Accent’s integrations and roadmap to personalize the buyer experience.

Accent Technologies implemented Hyperion as a unified, integrated sales content and enablement solution, delivering benefits within 0–3 months. Analog Devices rated Accent best-in-class for performance, ease of use, scalability and integrations, and reported a 41–50% increase in sales productivity and a 41–50% rise in effective marketing content usage, plus accelerated sales cycles, higher win rates and revenue, streamlined content management, improved forecasting accuracy, and stronger compliance and data protection.

Analog Devices

Heidi Michaud

Sales Representative