Case Study: Analog Devices achieves 21–30% sales productivity gains and streamlined content management with Accent Technologies

Analog Devices - Customer Case Study

Analog Devices engaged Accent Technologies to solve fragmented content management and excessive time wasted by their sales team. They purchased Accent Technologies’ sales enablement/content repository solution to provide a central content repository, streamline content production, and reduce repository maintenance so sellers no longer had to guess where content resided.

Accent Technologies implemented its integrated content and sales enablement platform, connecting with CRMs, cloud storage and reporting tools, and delivered superior performance, scalability and integrations versus competitors. Within 10–12 months Analog Devices saw measurable gains: sales team productivity improved 21–30%, effective usage of marketing content rose 31–40%, and the company realized streamlined content management, lower maintenance/printing costs, better data protection, and improved sales‑marketing alignment and onboarding.

Analog Devices

Serena Chang

Sales Enablement Manager