Case Study: Freedom Insurance unifies its digital estate and enables online sales with Accent Design

Freedom Insurance unifies 4 websites and launches online quoting with Accent Design

Freedom Insurance, a specialist insurer for people with pre-existing medical conditions, faced the challenge of consolidating four separate websites and enabling complex online sales. Their goal was to create a unified digital presence that could handle intricate medical screenings and provide a 24/7 purchasing journey. They partnered with Accent Design to achieve this ambitious digital transformation.

Accent Design delivered a comprehensive solution, building a new website with a bespoke CMS and integrating complex external systems for medical screening, payments, and back-office functions. The result was a fully transactional site that empowered Freedom's team to manage content and allowed customers to complete the entire insurance purchase process online. This project successfully extended Freedom's customer-centric philosophy into the digital realm, capturing business around the clock and providing a future-proofed, accessible foundation for growth.

Freedom Insurance