Case Study: Perry Convention and Visitors Bureau boosts downtown visitation with Accent Creative Group

Perry Convention and Visitors Bureau launches Visit Perry branding in time for the Georgia National Fair with Accent Creative Group

Accent Creative Group was engaged by the Perry Convention and Visitors Bureau to create a new brand identity and comprehensive marketing materials. The challenge was to drive more year-round visitation to the downtown business district, shifting focus beyond the major events held at the nearby Georgia National Fairgrounds.

Accent Creative Group developed the new "Visit Perry" brand with the tagline "Take a Ride on the Local Side," establishing full brand standards and producing a suite of collateral including rack cards, tradeshow graphics, and billboards. The new brand was successfully launched at the Georgia National Fair, where it gained significant attention. Following the launch, ACG continued to support the bureau by assisting with website updates, designing a new visitors guide, and advising on marketing strategy, ultimately positioning Perry as a thrilling destination beyond the fairgrounds.

Perry Convention and Visitors Bureau