Case Study: Vital Farms transforms FP&A and demand planning with Accelytics and Anaplan

Vital Farms unifies FP&A and demand planning across 13,000 partners with Accelytics

Vital Farms, a leading ethical producer of pasture-raised eggs and butter, faced significant challenges in its financial planning and analysis (FP&A) processes. Relying on Microsoft Excel led to limited data, poor accuracy, and an inability to conduct operational or qualitative planning. This inefficiency was particularly problematic as the company transitioned to being publicly traded and needed a robust budgeting solution. To address this, they partnered with vendor Accelytics to implement the Anaplan platform.

Accelytics implemented Anaplan to create a unified solution for forecasting and budgeting. The new system connected demand planning with FP&A models in real-time, enabling detailed revenue and cost of goods sold planning, dynamic scenario analysis, and automated reporting. As a result, Vital Farms achieved a synchronized and scalable planning process, allowing for accurate budget-to-actual reconciliations and empowering leadership with immediate visibility into the financial impact of market changes.

Vital Farms