Case Study: GoPro achieves faster multichannel forecasting and improved accessories planning with Accelytics and Anaplan

GoPro cuts forecasting time from weeks to days with Accelytics

GoPro, a popular action camera company, faced challenges with a manual, spreadsheet-based demand planning process. This disconnected system for their channel and e-commerce businesses was time-consuming, error-prone, and left little time to focus on improving forecast accuracy, particularly for their large accessories business. To address this, GoPro partnered with vendor Accelytics to implement a connected planning solution using Anaplan.

Accelytics developed a system that combined GoPro's multichannel forecasting into a single, efficient process. The solution separately tracked sell-in and sell-through data and applied consistent attach rates for accessories. The results were significant: GoPro eliminated spreadsheet processes, reduced company-wide forecasting time from weeks to days, and achieved a much better forecast for its accessories products.

GoPro