Case Study: Brew Dr achieves better demand planning and trade promotion management with Accelytics and Anaplan

Brew Dr reduces deductions and reconciliation time with Accelytics and Anaplan

Brew Dr, a leading kombucha manufacturer, faced significant challenges in demand planning and trade promotion management. Their process relied on disconnected Excel spreadsheets, which prevented accurate statistical forecasting and made tracking promotional spending against hundreds of customer accounts incredibly time-consuming. This led to unreconciled credits and deductions being paid without proper backup. They partnered with Accelytics to implement a solution using the Anaplan platform.

Accelytics deployed Anaplan to create a centralized planning system. The solution provided Brew Dr with qualitative statistical forecasting as a new baseline and a streamlined process for enriching forecasts with market intelligence. It also automated the tracking of promotional funds and actual spends. As a result, Accelytics helped Brew Dr drastically reduce the time needed for reconciliation, lower the cost of deductions, and gain a more accurate view of promotion costs. The success has led to plans for additional Anaplan use cases.

Brew Dr