Case Study: a leading CPG beverage manufacturer achieves connected sales and marketing planning with Accelytics and Anaplan

a leading CPG beverage manufacturer automates 3 Anaplan use cases with Accelytics

A leading CPG beverage manufacturer partnered with Accelytics to expand its use of the Anaplan platform. The client was facing challenges as it transitioned to a new forecasting methodology and a new ERP system, which required troubleshooting existing models, training new users, and developing new functionality to move away from manual Excel-based processes for sales targets and marketing investment forecasting.

Accelytics implemented several new Anaplan use cases, including a disaggregation model, a sales target planning model, and a marketing solution. These models automated complex data processes, eliminated the need for error-prone manual Excel consolidation, and provided new reporting capabilities. The solution from Accelytics made the target planning process smoother and quicker, saved significant time, and reduced the risk of human errors for the client.