Case Study: Bang Online Marketing achieves streamlined retainer billing and increased profitability with Accelo

Project Management for Ongoing Projects

Perth-based Bang! Online Marketing is a 13-person agency offering SEO, SEM, social media, email marketing and creative services. Facing the common agency problem of tools built for one-off projects, they needed a way to reliably transition clients into ongoing retainers, accurately record monthly time and activities, and avoid over-servicing or under-charging.

To solve this they implemented Accelo’s Contracts & Retainers module and automated timesheets, enabling recurring task templates, hour rollovers, activity tracking and auto-generated invoices. The change let them seamlessly move clients from implementation to monthly management, with about 60% of clients on ongoing plans, simpler billing, clearer visibility on overspend (so fees can be adjusted) and improved profitability and ROI.

Bang Online Marketing

Jon Ogden

Project Manager