Case Study: The Good P.A achieves 25 hours/week back and 15% more billable work with Accelo

How The Good P.A use Service Operations Automation to work virtually, efficiently and do it all with ease

The Good P.A, founded in 2015 by Chantelle Good in New Zealand, is a virtual assistant service that helps busy professionals outsource administrative, bookkeeping and reception tasks. Growth was constrained by fragmented operations—four outdated, disconnected tools left client data and task tracking scattered, making time capture and team coordination inefficient.

Chantelle consolidated operations onto Accelo’s cloud-based Service Operations Automation, centralizing communication, task boards, automatic time-tracking and integrations with Xero, Dropbox and Office 365. The outcome: real-time visibility for clients and staff, 15% more billable work captured each week, invoicing reduced to about an hour, and 25 hours of administrative time reclaimed weekly—freeing her to focus on scaling the business.

The Good PA

Chantelle Good

Business Development Manager & Owner