Case Study: GRAYBOX doubles revenue and retains 95% of clients with Accelo

GRAYBOX - Customer Case Study

Portland-based digital agency GRAYBOX, a 28-person creative shop, was stuck in the common agency problem of feast-or-famine project work: winning and delivering great sites but then spending too much time chasing new clients. Manually tracking hours, tasks and small support requests made retainers seem unprofitable, so the team needed a way to move clients from one-off projects into manageable ongoing relationships.

GRAYBOX adopted AffinityLive to run the full lifecycle from sale through project into ongoing retainers (online marketing/conversion, hourly website support, and fixed-term support). Using Contracts & Retainers, auto-generated tasks and biweekly invoicing—plus flexible hourly billing—made recurring work easy to manage. The change boosted client retention (95% stick after a project), created predictable revenue and improved margins, helping the agency grow its projects and double revenue while simplifying billing and operations.

GRAYBOX

Paul Weinert

Founder