Case Study: Thrive Digital achieves a 40% increase in profitability with Accelo

Busy Agency Sees a 40% Jump in Profitability

Thrive Digital, a 21‑person digital and creative agency on the Gold Coast founded by Dean Oakley, creates custom websites, branding and design. As the business grew their New Zealand project-management tool and FreshBooks invoicing couldn’t scale — workflows slowed, administrative tasks piled up and they lacked a single system to streamline operations.

After discovering Accelo, Thrive started with the Tickets module and soon expanded to the full platform, making it the “engine behind the whole business.” Accelo delivered real‑time visibility, accurate time tracking and improved workflows, enabling more billable work and retainers and driving a 40% increase in profitability while supporting future growth (Dean says the company could grow 50× without hitting a roadblock).

Thrive Digital

Dean Oakley

Founder & Director