Case Study: CLARA Analytics drives event buzz and $6.1M in pipeline with Accelity

CLARA Analytics drives $6.1M in pipeline with Accelity

CLARA Analytics, a provider of AI-driven claims intelligence, faced the challenge of standing out at the Insuretech Connect 2024 conference amidst intense competition. They partnered with the marketing agency Accelity to develop a bold event marketing strategy that would capture attention and generate high-quality leads, moving beyond their previous efforts to truly match their industry leadership position.

Accelity implemented a comprehensive event strategy centered around an engaging pickleball theme, which included booth design, pre-event advertising, and on-site management. This solution created significant buzz and drove measurable results for CLARA Analytics, including over 1,000 pre-event website visits, 81 new contacts, 19 new opportunities, and an estimated $6.1 million in gross pipeline generated from the conference.

CLARA Analytics