Case Study: AtlasFX drives qualified leads and funnel growth with Accelity's digital marketing campaign

AtlasFX boosts site form submissions 300% with Accelity

Accelity partnered with AtlasFX, a provider of an end-to-end FX and commodity risk management platform, to address the challenge of sustaining brand momentum. The customer needed to move beyond initial traction and clearly communicate its complex, technical value proposition in a crowded market to convert prospects into leads.

The solution implemented by Accelity was a multi-channel digital marketing campaign built on educational content. This included creating a comprehensive flagship guide and a founder-led video series to humanize the brand and clarify its messaging. Accelity scaled this story across LinkedIn, Google Display, email, YouTube, and SEO. The results were significant, including a 300% increase in site form submissions, over 100,000 Google Display impressions with a 4.25% CTR, and 83 prospect companies engaging with the content.

AtlasFX