Case Study: Zapier boosts event attendance by 422% with Accelevents

Powerful Accelevents/Hubspot integration increases Zapier event attendance by 422%

Zapier, a technology company, used Accelevents to host ZapConnect, its first-ever large-scale virtual conference. The team needed an easy-to-use event management platform that could handle high attendance, support multiple concurrent sessions, offer networking and live engagement features, and integrate with HubSpot so event data could inform customer communication.

Accelevents delivered a virtual event platform with HubSpot integration, two-way registration syncing, chat and Q&A, speed networking, lounges, and strong day-of support. With Accelevents, Zapier increased event attendance by 422%, grew registrants by 25.8%, and improved average sessions viewed per attendee by 34%, while also exceeding its average session rating target by 7%.

Zapier

Denise Hibbard

Events Marketing Manager